The Internet is a vast place. There are more websites than there are stars in the sky, including those stars no one can see. The truth is that most websites aren’t getting any traffic at all – it’s that crowded out there. In this article, we will explore simple website mistakes many people make and how to fix them so you can increase your traffic and leads by 50% or more.
Even if your website has high rankings and has received thousands of visits in the past couple of months, you may still make some small but alarming mistakes. These may be preventing you from getting more traffic and leads.
Mistakes Hindering Website Traffic
You are here because you realize the importance of website traffic. Without it, your site is just an online brochure for your business. If you want more sales, you need to get more visitors to your website.
Here are some simple mistakes that can be easily fixed to help boost your traffic,
Don’t Ignore Site Architecture
To create a successful website, pay attention to site architecture. When creating a website, ensure all pages are linked together so that users can easily navigate your site and find what they’re looking for quickly and efficiently.
Breadcrumbs are those little symbols or text links that show users where they are on a page or site. Using breadcrumbs helps in improving user experience as well as increases their trust in the brand as well as product quality.
Aesthetic Visuals Put You Over The Top
A large number of people visit websites just because they are visually appealing. This is one of the reasons why most businesses use eye-catching images on their websites. It helps them create an image in the minds of potential customers about their products or services.
You can use different images, such as photographs, graphics, illustrations, and infographics, to make your website more attractive. The type of image you choose will depend on your audience, product, or service and other factors such as budget and time constraints.
Videos are also another Sureshot way to catch visitors’ attention. Videos are becoming increasingly popular because they capture attention better than static images or text alone. They are also an effective way to convey information quickly without reading through long paragraphs, which can get dull quickly.
Content is king
You need to have unique and appealing content if you want more web traffic. This will ensure that you get many prospects interested in what you offer.
The best way to attract people is by giving them something they cannot find anywhere else. As a business owner, you must know what their target customers want and what they can do to attract them.
You need to have an idea about your target audience so that you can create relevant content and offer it to them as per their needs. This will help them feel connected with your business and increase their trust, which ultimately leads to more sales.
Create a Proper Sitemap
You may not be using a sitemap. A sitemap is a page that contains links to all pages on your site. It can be useful for search engines and helps users find their way around your site.
Do Proper Keyword Research
You may think this is obvious, but many people still don’t use relevant website keywords. You must use the right keywords so that search engines can find your content more easily and return it in search results for relevant searches.
Your customers will also find it easier in what they’re looking for when they search for specific terms or phrases on Google or Bing.
Invest In Responsive Website Design
Your pages may need to be optimized for mobile devices. If you have a responsive website design, then this shouldn’t be a problem.
However, if you don’t have one or people are accessing your site from mobile devices, you need to ensure that each page has been optimized.
Fix this by including keywords in the URL, title tags, and meta descriptions.
Channel The Power Of Social Media
You may not be including social media sharing buttons on each page of your site. Social media is vital to every marketing strategy, so allowing visitors to share content across their various networks makes sense. Start by prominently including social media sharing buttons on each page of your site.
Overall, there are more straightforward ways to get more traffic to your website without resorting to over-complicated tactics that will likely not even work for you.
Take the time to consult a good digital marketing agency and upgrade your website by removing these mistakes, and you’ll see the traffic flow in no time.