The Antares

The Antares is a premium real-estate project in the heart of Zirakpur. It offers lavish 3BHK homes equipped with all modern amenities. It is, by far, one of the best upcoming residential projects in the area.

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The Goal:

Our client wanted to launch a residential project in Zirakpur. They finalized their land holdings and had the floor plan ready from architects. Our primary goal was to create a brand identity, increase visibility, spread awareness, and create a profitable sales funnel.

How we achieved our goal?

Ours was a three-pronged approach where we divided the task into three categories Brand Identity, Digital and marketing collateral, and Business Process.

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Challenges Encountered

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Lead Generation

Generating high-quality leads is crucial for real estate agencies. Ensuring high-quality visual assets can be expensive and time-consuming.

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Local Targeting

This can be challenging, especially when trying to reach potential clients in multiple locations.

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High Competition

The real estate market is highly competitive, with many agencies and individual agents vying for the same audience.

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ROI Measurement:

Tracking leads, conversions, and sales from various marketing channels and attributing them accurately is essential.

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ORM

Negative reviews or feedback can harm an agency’s reputation, so agencies need to monitor and respond to online reviews and comments effectively.

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Rapid Market Changes

Real estate markets can fluctuate quickly, and marketing strategies need to adapt to these changes.

Unique Solutions Arrived

With these challenges in mind, the KITSS team sculpted solutions that surpass expectations:

Search Engine Optimization

SEO increases the chances that potential leads will find the website when they search for real estate-related keywords.

Pay Per Click

PPC advertising allows real estate agents to display ads at the top of SERPs for specific keywords.

Content Marketing

Real estate agents can use content marketing to educate potential leads about the home buying and selling process.

Antares Search Results

Organic Search Results

Paid Search Results

Sample Profile Links

Sr. No. Website Name DA Submitted Links
01 reddit.com 92 www.reddit.com /user/antares- zirakpur
02 medium.com/ 95 medium.com/@th eantareszirak pur
03 issuu.com 94 www.issuu.com/ theantareszira kpur
04 wordpress.com 94 theantareszira kpur.wordpress .com
05 www.blogger.com 99 theantareszira kpur.blogspot. com

Sample Social Bookmarking Links

Sr. No. Website Name DA Submitted Links
01 bookmarktheme. com 23 bookmarktheme. com/author/the antares
02 bookmarkfollow .com 19 www.bookmarkfo llow.com/autho r/theantares
03 bookmarkdeal. com 21 www.bookmarkde al.com/author/ theantares/
04 a2zbookmarks. com 18 www.a2zbookmar ks.com/author/ theantares/
05 bookmarkdiary .com 29 bookmarkdiary. com/author/the antares/

Sample Microblogging Links

Sr. No. Website Name DA Submitted Links
01 heroes.app 37 www.heroes.app/ posts/376051
02 www.mumblit.com 34 www.mumblit.com/ thread/256423
03 www.lyfepal.com 38 www.lyfepal.com /posts/199610
04 www.twitback.com 44 www.twitback.com /theantares
05 www.reddit.com 90 www.reddit.com/ user/antares-zir akpur/comments/ 17cxjmd/3bhk_ flats_in_zirak pur_the_antares/

Sample Business Citations Links

Benefits

70%

Increased Brand Awareness

65%

More Leads and Sales

50%

Improved Customer Service